MetLife dropped Snoopy from its branding in 2016 after an over-30-year partnership. I don’t need to tell you that. It was the biggest thing that happened that year.

Six years later, Snoopy has returned! Charles Schulz’s prize pooch and his little yellow bird friend Woodstock now adorn a range of sneakers from sustainable shoe brand Cariuma.

But this recent and welcome collab notwithstanding, the members of the Peanuts gang are grossly underutilized by marketers. Companies in every sector would see their profits skyrocket if they rebranded using doodles from the funny papers your grandparents read. Here are some proposed team-ups:

1. Arby’s x Charlie Brown

The Great Pumpkin Spice Milkshake is available starting October 1st.

2. KOOL cigarettes x Snoopy (as Joe Cool)